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Payment for Order Flow (PFOF) is a practice in which brokers receive compensation from third parties, such as market makers or exchanges, for routing customer orders to them. PFOF allows brokers to offer commission-free trading to retail investors, but it has been controversial because it may create a conflict of interest. Critics argue that brokers may prioritize routes that pay more, potentially impacting the quality of trade execution.
A retail brokerage firm receives payment for order flow from a market maker, allowing it to offer commission-free trades to its customers while earning revenue from routing orders.
• A practice where brokers receive compensation for routing orders to specific market makers.
• Enables commission-free trading but may create potential conflicts of interest.
• Controversial due to concerns about prioritizing compensation over trade execution quality.
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